I realized I don't think I've ever answered this question in the blog before, either, so I'll reprint part of my answer here in case anyone else was wondering.
When you say CBC put a drama series idea of yours into development - how did that come about? Did you submit to them yourself?I had spoken with a local development person here in Halifax about a couple of show ideas but the thing that really earned attention both at the CBC in Halifax and in Toronto was getting into the NSI Totally Television program. I think that next to the Canadian Film Center, NSI is the most respected in the industry. (Or maybe NSI is in the lead? ;-) The project I'm working on got accepted for the '07-'08 year, and while at the workshops, we gave a panel of network execs our loglines - our very lovely CBC exec was on that panel, and from then on, CBC was interested.NSI Totally Television is very market-driven, so they want shows and teams they believe can get development and production deals. Once you're in, they provide fantastic training and mentorship and open doors. The other great thing about their programs is that you don't have to move to Toronto or give up your day job to participate. We went to a one-week workshop in Toronto in September, and another the following spring, and the rest was done by phone and email. And sweat!That's how I did it. I don't really know how successful it might be to go in cold -- everyone wants the next great project and it doesn't matter where it comes from -- but I know that it is much easier when there's someone who can help provide introductions, make sure your material is ready to go, etc.
One other important thing that got me to the point of working with CBC was that this project began specifically with a certain network and time slot in mind. I felt it belonged on CBC and had an idea what audience I was looking for - because CBC had told producers (including my father-in-law) what they were looking for. This information is not closely guarded - check it out on the network's website: What is the CBC looking for?
I don't think that this means you should design programs around what networks tell you they want - that's ass backwards - but for me it meant that when I had an idea I wanted to pursue, I knew where it belonged and that really kept me focused as I worked out the proposal.
I really can't rave enough about NSI and the huge leg up the Totally Television program gave the project. The only reason I haven't talked about it here before was that when I was in my rut I didn't want my failures to reflect badly on them! But now that I'm grooving, it's time for this and more:
Props to the National Screen Institute! Totally Television isn't the only thing they do - check out their full range of programs.